Instagram Reels is now available in the US – and the new feature is very similar to that of TikTok.
Reels is an in-app editing tool for creating 15-second videos that are synchronized with music or other types of audio. The new feature also allows users to select an audio clip to use for the video.
You can also add effects, speed up or slow down a video, align multiple clips, and record hands-free calling with a timer and countdown.
You can discover other people's roles on Instagram's Explore tab and Instagram Stories. If you have a private account, you can share roles with your followers directly in your feed. Just like Instagram Stories, private roles disappear after 24 hours.
In addition to the United States, Reels is also available in France, Germany, the United Kingdom, Australia, Mexico and other countries. The feature was originally released in Brazil in November, but will be released in the U.S. at an interesting time as President Donald Trump threatens to ban rival TikTok because of privacy concerns and its Chinese origins.
India banned TikTok in June for similar app concerns, but Instagram Reels could be the country's answer to the ban, as the new feature will be available to Instagram users in India on Wednesday.
Reels is not Facebook's first attempt to get some of TikTok's growth. Lasso was an iOS video sharing app that, like TikTok, focused on short videos. The app was merged with Musical.ly to add audio to videos. However, it has been shut down since July 8th.