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Ninja returns completely to Twitch

Ninja is back on Twitch.

Just over a year after leaving the platform to stream on the now-closed mixer, streaming superstar Tyler "Ninja" Blevins announced on Thursday that he would be returning exclusively to Twitch.

His first stream takes place at 12 noon. PT on Thursday September 10th.

"I look forward to returning to streaming full-time and connecting with my loyal fan base," Blevins said in a press release. "I've really taken the time to decide which platform is best and Twitch has been very supportive throughout this process and has understood my overall career goals."

Blevins said he wanted to "have more eyes for underrepresented creators" in this new chapter on Twitch.

"I look forward to working with Twitch to demonstrate how this amazing community of gamers can make a meaningful impact," he said.

Blevins, whose career began as a competitive Halo 3 player, began streaming in 2011. He mainly played H1Z1 and PlayerUnknown's Battlegrounds, but it wasn't until the release of the popular Battle Royale Fortnite that its popularity began to decline.

In August 2019, Blevins announced that he would cut ties with Twitch in order to stream exclusively on Microsoft's Mixer streaming platform. At the time, his wife and manager Jessica Blevins told Business Insider that Blevins needed to grow its brand beyond what Twitch could offer.

In June 2020, however, Microsoft announced that Mixer would be shut down, although mega talents like Blevins and Michael "Shroud" Grzesiek are on the rise. Both saw miserable viewership compared to their streams on Twitch.

The end of Mixer meant Blevins was laid off from his multi-year exclusive deal, which was reportedly worth $ 20 to 30 million.

Shortly after, Blevins tested the water by broadcasting it first on his YouTube channel and then back on Twitch, with both streams drawing hundreds of thousands of viewers.

It was not disclosed how much Blevins made by signing exclusively on Twitch or whether he considers the issues he had with the platform a year ago to have been resolved.

This is a developing story and will be updated.

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